CIOL: What are your focus areas in mobile marketing?
Raj Singh: We have link with all operators, both GSM and CDMA. So, the consumer who sends a text message or goes to a Web page or Web phone can access our services.

With this, we go to media companies and top brands, and build campaign. We have done a lot of SMS campaigns, regeneration, contest, brand promotions, and others. We have also done interactive campaigns for media companies, and TV channels like Aaj Tak, Janmat, and Ten Sports. Another area of our focus is 'Mobile Coupon', where we distribute coupons and vouchers through mobile. Here our product RAPOS (redemption at point of sale) comes into play. It helps in distributing the coupons through phones.

We can send the coupons as bar codes and then scan it at the point of redemption to execute the transaction. The other way is to send it through SMS. In this system, we send message containing coupon number, which could be punched into a PC and validated. The coupons could be a ticket or a discount coupon, which a retailer would like to give to its customer. For Spice Telecom in Chandigarh, we distributed entry passes for a show, using RAPOS technology.

CIOL: What is the market size, growth etc for mobile marketing business in India?
RS: No published data on the market size is available. But, I believe the current mobile marketing business in India is around Rs 40 crore. Though, it's nowhere near the Internet market, it' is a growing market. The global market size is approximately $800 mn, of which major revenues are coming from Japan. In the next four years that number is likely to go up to $10 bn. Even half of that target is achieved, most people will be happy. We expect a similar trend in India as well, but being mobile centric, rather than Internet centric, India can expect faster growth.