Tech Mahindra''s DRM suite eyeing more verticals

Pratima Harigunani

PUNE: Tech Mahindra’s entry in the digital rights management space will go beyond pure play telecom and is expected to hit the market shortly.

This offering is currently going through testing and evaluation phase while beta tests are being worked out for new verticals like finance, IT services, pharma, defence and applications in banking.

Commenting on the timeline for the market release, Dr Premchand, vice president and business head, said, “We are working on various business models and go-to-market strategies besides the tests. Once feedback on the tests comes, we will tune the product to the requirements and build up an apt configuration. These offerings will supplement and differentiate our edge in telecom as security plays a big role here. The advantage of these services having a horizontal dimension will enable for other vertical applications too.”

Tech Mahindra is investing over $5 million into digital rights management (DRM) space that is expected to be a market worth $2 billion by 2008. This portfolio will constitute products for enterprises as well as for cross-media applications in mobile, IPTV, etc.

While the former will be an end-to-end ‘own development’ offering from Tech Mahindra, the offering in mobile segment will be limited to consulting and system integration. “The DRM for mobile space are already available and one just needs to work with third party vendors and build solutions around the existing product,” Prem Chand explained citing the example of Microsoft.

The enterprise DRM solution would help the enterprises to track all-important information and would help them to decide who will access or modify, copy or send particular information. Also the solution would help them to encrypt the solution so that no one else can read it.

© CyberMedia News