Tata Sky enhances its video service with Ericsson

MUMBAI, INDIA: Ericsson has announced that Tata Sky, a DTH operator has chosen the Ericsson AVP 4000 System Encoder to enhance TV viewing experience for its customers.

Tata Sky has upgraded and expanded its entire DTH platform to the AVP 4000 System Encoder, Ericsson’s video compression platform. The upgrade enables Tata Sky to increase the bouquet of channels offered to subscribers while maintaining the higher quality of viewing experience.

The new technology from Ericsson will as of now power all 33 Sun TV channels broadcast in India.

“The Ericsson AVP 4000 System Encoder allows us to enhance picture quality, offer increased volumes of channels and content and launch new services, such as OTT, on the same platform,” said Harit Nagpal, CEO, Tata Sky.

In March this year, Ericsson supported Tata Sky to launch the first commercial 4K video service in the subcontinent. Customers subscribing to the 4K service could watch video up to four times the resolution of the standard high definition (HD) video currently available.

Ericsson predicts that total mobile video traffic over the next six years (2015-2020) will be more than 17 times that of the last six (2009-2014). With availability of more content for an ever increasing number of video-enabled devices, it is critical to maximize video delivery over available bandwidth and multiple networks.