Tata Elxsi unveils Design Studio in London

BANGALORE: Tata Elxsi, the technology arm of the Tata Group, today announced the opening of Design Studio Europe in UK.

The design studio focuses to provide a range of high value services to customers in the European region with a global perspective. It is based in Milton Keynes, UK, that would provide easy access to customers and is one of the most preferred locations for technology companies, said a press release.

This would be the first of a network of international design studios that would connect into IDE - the industrial design division of Tata Elxsi in Bangalore, it added.

The design studio offers product design, packaging design, graphic design and design realization services, customized to meet the demands of today’s dynamic market.

It constitutes of highly experienced designers and product engineers who would be lead by a senior design veteran, Steven Hughes. Steven is a product designer with over 25 years of experience, the release added.

He brings his invaluable knowledge and experience of working across categories, from packaging design to electronics and appliances design. The design studio would actively look towards attracting the best talent locally and around Europe.

“With the impact of current economic developments across the world, design is a catalyst that can enable companies to sustain themselves while continuing to offer their end customer a superior product experience,” said Madhukar Dev, managing director, Tata Elxsi.

“At Tata Elxsi, we always strive to provide our customers that edge, by constantly innovating our approach and services,” he added.

“Over the years IDE has built a reputation for great design by balancing creativity with practicality. We would now bring our international design expertise closer to our customers along with a deep understanding of the European/local sensibilities,” said Anil Sondur, general manager, IDE, Tata Elxsi.