Talisma's latest multi-channel CRM

BANGALORE:  Talisma Corporation, a provider of Multi-channel Customer Relationship Management (CRM) solutions has released   Talisma CRM version 8.0. According to the press release, the newest version is the most robust solution available in the market and includes next-gen User Interface, 2-Way SMS Text Messaging, Personalized Web 2.0 Portal, SOA based Ajax enabled Web Client, Enhanced SFA, Comprehensive mass communication and other key enhancements.

Commenting on this, Rajendra Mruthyunjayappa, Managing Director, Talisma APAC said, “ We have taken customer-centricity as the benchmark in our innovation and have delivered Talisma 8.0, with new features and functionalities that can impact the way organizations interact with their customers, defining the next generation of customer relationship strategy.”

2-way SMS Text Messaging: In addition to its existing interaction channels like Email, Phone, Chat, Fax and Letter, SMS has now been added as a 2-way communication medium in Talisma CRM 8.0. Personalized text messages can be sent to individuals or a group. Customers can initiate a new message or reply to messages using their mobile phone. All text interactions are stored and associated to the respective customer record within the Talisma CRM and are available for more effective self and assisted service. Text message preferences are controlled via the customer’s portal profile for opt-in participation. Talisma has partnered with ValueFirst, a leading provider of SMS gateway, and integrated its 2-way SMS capabilities. 

The integrated Talisma-ValueFirst solution for Customer Relationship Management is available immediately.

Personalized Web 2.0 Portal: Talisma CRM 8.0 allows creation of personalized web portals. Organizations can customize the content as well as the look and feel of the web portal. Based on the customer preferences and needs, organizations can push targeted communications. This customized approach saves tremendous amounts of time and money for the organization and makes the customers feel that the organization understands their requirements and queries. The portal is a one-stop-shop for all interactions a customer has with the organization. A portal user can view web content in the form of discrete stand-alone units called “Web Parts”, update their profile, change default display colors, and skins.

Online Application Management: Talisma Online Application Management is a 24/7 tool powerful enough for creating, modifying and submitting application forms. Users can register and work on multiple applications assisted with auto-filling of personal data.  Status indicators showing percentage completion of the application help users to track and complete the complex application filing process. Submitted application can be converted to PDF format for application handling. The Application Management provides an end-to-end solution, catering to the needs of managing the voluminous online applications, transcripts, essays and recommendations efficiently

Event Management: Talisma CRM 8.0 delivers a feature rich, intuitive Event Management comprising support for sub-events, differential pricing, online event calendar and payment gateway integration to effectively present and promote events and activities on the web. It empowers organizations to conduct free and paid events and manage it efficiently. Talisma is the first known CRM delivering Event Management functionality with a default Cybersource Payment Gateway™ integration. Organizations will also have the flexibility to integrate with any other payment gateway solutions that they prefer, with the connectors provided by Talisma.

Power of Mass Communication Media: Talisma Campaign is a powerful marketing multi-media tool designed to help institutions manage communication plans and create campaigns, newsletters, and surveys. An integral part of the Talisma Multi-channel CRM solution, it improves efficiency and reduces operational costs related to marketing and communication efforts through email, text messaging, printed materials, and telephone activity.

Enhanced Sales Force Automation (SFA): Enhanced Sales Force Automation gives businesses the upper hand with their sales data. Comprehensive, easy to configure and customizes Talisma SFA empowers companies to manage people and processes more effectively, so the field representatives can effectively close more opportunities. Talisma SFA enables sales representatives more time selling and less time administering

SOA based Ajax enabled Web Client: Web client in Talisma CRM 8.0 is power packed with rich functionality, new version is architected to take full advantage of AJAX technology. News version also includes dashboards with advanced data visualization, supports SMS and Talisma Knowledgebase among other features..

NextGen User Interface: Patent pending next generation Windows™ client user interface for a completely new look and feel, featuring color schemes and themes that inherit the color scheme selected in the user’s operating system (Microsoft XP and Vista) to provide increased usability and a better user experience.

As part of its growth strategy, Talisma expanded its presence with the opening of its sales & support offices in Kolkata and Chennai in addition to its Bangalore, Delhi and Mumbai offices. Earlier this year Talisma partnered with ValueFirst, a leading provider of SMS gateway, and integrated its 2-way SMS capabilities and is planning to enter into partnerships with various system integrators and solution providers