Talisma releases multi-channel CRM 8.0

BANGALORE, INDIA: Talisma, a leading provider of Multi-channel Customer Relationship Management (CRM) solutions has released the Talisma CRM version 8.0.

The newest version is the most robust solution available in the market and includes NextGen user interface, two-way SMS text messaging, personalized Web 2.0 portal, SOA based Ajax enabled Web client, enhanced SFA, comprehensive mass communication and other key enhancements.

Rajendra Mruthyunjayappa, Managing Director, Talisma APAC said: "Talisma 8.0 is the proof of our strong commitment toward developing software that can transform the industry which is driven by customers. We have taken customer-centricity as the benchmark in our innovation and have delivered Talisma 8.0, with new features and functionalities that can impact the way organizations interact with their customers, defining the next generation of customer relationship strategy. Talisma 8.0 is the most matured solution in its league; power packed with enhancements, backed by a combination of performance, usability, flexibility with industry-specific integration capabilities."

Two-way SMS Text Messaging: In addition to its existing interaction channels like Email, Phone, Chat, Fax and Letter, SMS has now been added as a two-way communication medium in Talisma CRM 8.0. Personalized text messages can be sent to individuals or a group. Customers can initiate a new message or reply to messages using their mobile phone. All text interactions are stored and associated to the respective customer record within the Talisma CRM and are available for more effective self and assisted service. Text message preferences are controlled via the customer's portal profile for opt-in participation.

Talisma has partnered with ValueFirst, a leading provider of SMS gateway, and integrated its two-way SMS capabilities.

As part of its growth strategy, Talisma expanded its presence with the opening of its sales and support offices in Kolkata and Chennai, in addition to its Bangalore, Delhi and Mumbai offices.

Earlier this year, Talisma partnered with ValueFirst, a leading provider of SMS gateway, and integrated its two-way SMS capabilities and is planning to enter into partnerships with various system integrators and solution providers.