Talisma launches Mutual Fund club

BANGALORE: Talisma, customer relationship management (CRM) and customer interaction management (CIM) solutions provider, announced the launch of its Mutual Fund Club in Mumbai.

The Talisma Mutual Fund Club (TMFC) aims to provide members with a regular forum to interact with other industry leaders; share best practices and experiences, talk about new trends in customer management in the Mutual Fund industry and discuss how to solve issues in the area of CRM with new products and services from Talisma.

The TMFC represents an important step forward for the Mutual Fund industry, which is a primary focus area for Talisma in India. As the Indian economy and the country's equity investing culture expand, this growth is set to continue. While this is a tremendous opportunity for both Asset Management Companies (AMCs) and for Talisma, it also poses many and varying challenges in the area of CRM, which the TMFC will attempt to address, a Talisma statement said.

"The Mutual Fund industry is unique and has CRM-related issues very different from every other industry. This is a relatively new and a complex product category, so investor education and information dissemination is a priority. With a significant number of Mutual Fund investors being Internet-savvy, customer management over the Internet is crucial," said Girish Krishnamurthy, managing director, Talisma India.

The TMFC aims to provide a forum for AMCs to communicate experiences, ideas and technical expertise related to the use of Talisma's products and services. In addition, TMFC also offers members a chance to exchange thoughts on using CRM technology to deliver exceptional customer service.

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