Tag "Micromax"

Micromax ropes in Affle to deliver personalized ad experiences to the users

NEW DELHI, INDIA: Micromax has entered into an exclusive data partnership with Singapore-based ‘Mobile Audience Intelligence and Analytics’ platform company, Affle to help deliver superior audience intelligence and blended native advertising solutions to over 60Mn users in India. As part

Not just Chinese cuisine, we Indians love Chinese smartphones even more!

By : CIOL Writers

Indians’ love for Chinese cuisine is world renowned. But looks like, our love for Chinese smartphones is even bigger. For the first quarter of 2017, the revenues of Chinese vendors grew 180 percent as against the same quarter last year, according to CMR’s

Flipkart and Micromax partner to co-design mid-range smartphones

By : CIOL Writers

After grabbing the much-needed investment of $1.4 billion from Microsoft, Tencent, eBay, Flipkart has now partnered with Micromax to develop and market smartphones for the mid-range of Rs 6,000-12,000. The smartphone lineup named ‘Evok’, is expected to be launched next

Micromax draws new battle line with premium handset Dual 5

Faisal Kawoosa After a long time, I could today see Micromax is synonymous to what it was, in the Indian context – the disruptor. The company has come up with its first premium smartphone, Micromax Dual 5 at Rs 24,999.

Xiaomi India posts $1bn revenue in 2016

By : CIOL Writers

Bouncing back from 2015 slump, Xiaomi India raked in over $1 billion (Rs 7,000 crore approx.) in revenue in 2016 with 2X smartphones sales. Speaking to Economic Times, Xiaomi India head, Manu Jain said that “Whether you look at big

Foxconn puts 25 percent of Indian workforce on bench, says report

By : CIOL Writers

It’s been more than a month but the economy and corporate India are yet to come to terms with demonetization which ensued a severe shortage of cash across the nation. We all are well aware of the massive dips in

Apple reportedly planning to set up a dedicated distribution centre in India

By : CIOL Writers

Apple knows that India forms a crucial part of its global expansion plans. With Google Pixel too coming in for a pie in Indian market share, Apple seems to have got onto its toes to consolidate its logistics operations in

Apple overtakes Micromax to become second-largest smartphone maker in India

By : CIOL Writers

By overtaking India’s homegrown smartphone brand Micromax, Apple India has become the country’s second-largest smartphone maker by revenue in the fiscal year to March 2016. Apple’s revenues from smartphone sales grew by 54 percent in FY16 to Rs 9,997.1 crore

Xiaomi claims selling over 2mn smartphones in Q3 2016

By : CIOL Writers

Xiaomi recently posted its sales figure for Q3 and it’s completely eye-popping. Xiaomi India has apparently broken its own record by selling over 2 million smartphones in the third quarter (Q3) 2016 in India. With these numbers, the company saw

Visa, Micromax and TranServ launch mVisa through Visa developer platform

By : CIOL Writers

Visa, Micromax, and Transerv have announced the launch of mVisa for all Udio mobile app users reinforcing the strategic collaboration and commitment of the three brands to bring mobile-based payment solutions to the masses. “We believe real growth in digital

Samsung is still the leader in India’s smartphone market

By : CIOL Writers

India is one of the most lucrative smartphone markets in the world and every brand wishes to share a pie in here. But the cut-throat competition and the diverse needs of the Indian population is a huge challenge for every

Chinese phone maker, Oppo overtakes Apple in terms of sales value

By : CIOL Writers

When we talk about most popular smartphones in India, the first names that come to mind are usually Samsung, Apple or Micromax, given its affordability. But seems like we have a new entrant to this list now. OPPO Mobiles, for

Samsung vs Lenovo: Who’s the leader in the Indian online smartphone market?

By : CIOL Writers

South Korea’s Samsung has seized the top slot in the online sales channel in India, overtaking Lenovo-Motorola, with Chinese brand Xiaomi in the third spot. Lenovo, however, disagrees and still claims to be the leader in the Indian online smartphone

1 in every 4 smartphones sold in India this year will be from an ’emerging’ brand

NEW DELHI, INDIA: The emerging brands are gaining momentum rapidly in the burgeoning Indian smartphone market. So much so that a new CMR study on Emerging Smartphone Brands says that 1 in every 4 smartphones sold in India this year

Phones that have weird names

By : CIOL Writers

Sometimes we fuss too much about the brand name, and wouldn’t settle for anything beyond the popular brands, for instance, iPhone. They say, once you use an iPhone, you wouldn’t use any other. Well, that’s for the brand snobs, but

Affordable technology redefining Indian consumer market

By : CIOL Writers

The rubric of consumer commerce in India is witnessing an overhaul. A smartphone worth Rs 251 only and the rapid rollouts of 3G and 4G services are a clear indicator of a whirlwind of change in the commercial consumption of

Micromax opens second manufacturing facility at Hyderabad

HYDERABAD: Micromax inaugurated its newest manufacturing facility at Hyderabad today. The company has already invested over 100 crores in the project in the first phase and has plans to set up a R&D center at Hyderabad as well. Rajesh Agarwal,

Micromax 3.0 version packs a punch

NEW DELHI, INDIA: Micromax Informatics Ltd. today refreshed its corporate, brand and product strategy with the launch of “Micromax 3.0”. Micromax also unveiled a new brand identity with the launch of its new logo and brand philosophy ‘Nuts: Guts: Glory’.

Will Apple be allowed to sell used iPhones in India?

By : CIOL Writers

Don’t turn “Make in India into Dump in India”. The message is loud and clear from industry executives who are warning the government against giving permission to Apple to sell used iPhones in the country. The iPhone maker is seeking

Micromax confirms Sanjay Kapoor’s exit

NEW DELHI, INDIA: Sanjay Kapoor, who played a pivotal role in fuelling the growth of Micromax in the Indian smart phone market, has quit. “Sanjay Kapoor has decided to move on. Appropriate announcements will be made in due course. We