After grabbing the much-needed investment of $1.4 billion from Microsoft, Tencent, eBay, Flipkart has now partnered with Micromax to develop and market smartphones for the mid-range of Rs 6,000-12,000. The smartphone lineup named ‘Evok’, is expected to be launched next
NEW DELHI, INDIA: The emerging brands are gaining momentum rapidly in the burgeoning Indian smartphone market. So much so that a new CMR study on Emerging Smartphone Brands says that 1 in every 4 smartphones sold in India this year
NEW DELHI, INDIA: Micromax Informatics Ltd. today refreshed its corporate, brand and product strategy with the launch of “Micromax 3.0”. Micromax also unveiled a new brand identity with the launch of its new logo and brand philosophy ‘Nuts: Guts: Glory’.
NEW DELHI, INDIA: Sanjay Kapoor, who played a pivotal role in fuelling the growth of Micromax in the Indian smart phone market, has quit. “Sanjay Kapoor has decided to move on. Appropriate announcements will be made in due course. We
NEW DELHI, INDIA: Micromax has launched its new Canvas Xpress 2 smartphone priced at Rs. 5,999, which will be available online exclusively at Flipkart. The company has announced that the new smartphone will be sold in India via the flash sale model
BANGALORE, INDIA: Micromax accelerated its step towards democratizing language by partnering with Firstouch Regional Smartphone Operating System to launch Micromax BOLT D303, with multiple language features. The BOLT D303 comes pre-loaded with 10 regional languages powered by Firstouch. The all