Tag "marketing"

Influencer Marketing is the way forward: Yahoo

By : CIOL Writers

Influencer marketing is evolving into one of the most productive ways to attract customers and clients, and brands will agree with us! According to a study from Yahoo, nearly 60 percent of marketers plan to increase their influencer marketing budgets

Areas of concern in Social Media

By : CIOL Writers

Social media, if used artistically can fetch your business good returns, but there are things that marketers should pay extra attention to like customer care services or else they might lose out on many customers and in-turn affect the reputation

Bigger marketing budgets come with sizable expectations: Gartner

MUMBAI, INDIA: Digital marketing is now mainstream and digital commerce is a top priority for marketers, according to a survey of marketing executives by Gartner. The survey also found that marketing budgets increased 10 percent in 2015, with 61 percent

Google Play developer console now features app marketing campaigns and analytics

MUMBAI, INDIA: Google Play Games’ built-in developer analytics has become marketing friendly. What this means to developers? The Google Play console now offers app developers the ability to launch universal campaigns and provides analytics data on user acquisition. The ad

Navik Concept Test: a cloud-based automated tool for market researchers

NEW DELHI, INDIA: Absolutdata, a data analytics firm has released ‘Navik’ concept test, a cloud-based automated decision support tool for brand managers, product managers and market researchers. The tool uses advanced analytics and comprehensive customizable option selection to guide the user

Telcos can upsell with insights from interactive end of call notification

NEW DELHI, INDIA: mCarbon has announced the launch of Interactive End of Call Notification (iEOCN), which is an adaptive contextual marketing platform which will reach out to estimated 200mn mobile subscribers per day. The interactive feature is expected to propel

When will online stores start reading the consumer’s mind?

Faisal Kawoosa Come any national festival of the country and we see banners popping across the media about sales offers announced by the likes of Flipkart, Amazon, etc. There is no wrong in it and as long as this strategy

Missing on business leads? Get discovered with LeadSquared

By : Rashi V

Leads play a crucial role when it comes to strengthening the marketing and sales of any company. Companies that miss on engaging and nurturing business leads, fail to capitalize on the initial investments put in getting those leads, resulting in

Brands to exploit the marketing potential with Facebook

BANGALORE— Facebook and IBM Commerce will collaborate to provide the world’s leading brands with tailored marketing capabilities that reach the right people at the right time with the right message. IBM’s marketing cloud clients can now utilize Facebook’s powerful ad capabilities

Adobe extends marketing to IoT devices and wearbles

BANGALORE, INDIA: At Summit 2015, Adobe’s annual Digital Marketing conference in the U.S., Adobe unveiled major new innovations in Adobe Marketing Cloud that enable brands to extend the impact of marketing across more touch points including wearables and Internet-of-Things (IoT) devices. Brad

Online dating brews over Starbucks

SEATTLE, US: With Valentine’s Day just around the corner, Starbucks and Match are offering singles new

Selling to an IT buyer? Face-time matters, Cans don’t

MUMBAI, INDIA: While customers are more empowered and informed today than ever before, they still prefer