Tag "CRM"

Customer Experience and Technology: Push or Pull?

Varun Goswami INDIA: It’s a universally endorsed concept that customer is a key business stakeholder, focused

Cool stuffs mortgage servicers can do with the new-age CRM

Vibhor Mishra This decade has seen the emergence of commoditized and competitive markets, and mortgage services is no exception. Online touchpoints have been created already to serve millennials better, who are obviously looking for new experiences, better terms, and niche

This Is A Self-Service Button: Press With Care

Pratima H INDIA: Ad-free Super Bowl, Instant Pickles, A Lazy Super-Man, Bespoke Spouses, Untangled Wires, Shallow Scuba-Divers, Silent Bars: The list is endless and at times falls flat in the face of new realities. Oxymorons have a way of surprising

CRM has become a key KRA for executives

By : Sonal Desai

Sonal Desai Traditionally, CRM systems have helped companies understand customers. They have also helped unify customer information and offer an overarching view. Typically, CRM is aligned with the company’s objectives and not necessarily to customer preferences. But with changing times,

2016 will see few new roles in the CRM team: Pegasystems

Organizations today are spread along a continuum of digitization, thereby contributing a significant digital transformation within the working module of the enterprises. Digital transformation also implies to the way the companies would like to be affiliated to their customers, it

Riding the Digital Wave: Do’s, Don’ts and Duh-s

Pratima H PUNE, INDIA: It’s a world where 30 second commercials have been shadowed by 4-second skip options. The same world where Yammer, Chatter, Jive are as mainstream names as some well known CRM, ERP suites. There is some undercurrent

Tall, Dark, Decaf; I will make it myself

Pratima H INDIA: “I love your pizza but I would rather order, bake and pick it myself.” The sentence is no more about a hint of sarcasm from an irate customer but represents an entirely upside-down world of customer engagement.

Integrated Customer Experience is the key to a successful CRM program

By Ravi Kumar One of the undoubted purposes of a CRM program is to give an integrated customer experience to the user along with a comprehensive view of the whole organization under one view. CRM, being the most integrated application

Salesforce now floats on the Tata Communications cloud

BURLINGAME, CA: Tata Communications has partnered with Salesforce to connect businesses to Salesforce’s cloud CRM solutions. Through this global partner interconnect agreement, Tata Communications’ IZO private platform will connect businesses to Salesforce’s Customer Success Platform (CSF), giving customers access to

What are pin codes doing in Lenovo’s CRM?

By : Sonal Desai

MUMBAI, INDIA: Lenovo, one of the market leaders in the commercial and consumer PC segments, had embarked on a unique services strategy. As a first, the company has mapped more than 29,000 pin codes from across the country with its 250

Dunlop Aircraft Tyres updates best practice, adds CRM

MUMBAI, INDIA: UK-based independent tyre manufacturer and retreader Dunlop Aircraft Tyres, has enhanced its customer relationship management (CRM) module. With sustained and rapid international growth which recently saw the launch of its first retreading facility in the Americas, Dunlop Aircraft

Customer visits’ app stands up on Salesforce Platform

INDIA: Building upon the Salesforce1 Platform, Persistent Systems has helped entrepreneur Diane Lubinskas develop and launch VisitOps customer visit management solution on the Salesforce AppExchange, unifying the many aspects of planning and orchestrating customer visits into what it names –

mGage acquires Bangalore based mobile messaging company, Unicel Technologies

BANGALORE, INDIA: The mobile multi-channel messaging company mGage has acquired Unicel Technologies, a Bangalore, India based mobile messaging company.  Unicel is an integrated cloud communications solutions provider across SMS, Voice, USSD and e-mail platforms in India. mGage now becomes the dominant

Five reasons why enterprises are adopting PaaS

Mitesh Agarwal Cloud computing has become a critical component of enterprise IT strategy and most businesses have adopted cloud computing to some degree. However they are still struggling to attain the agility critical to their success. And one of the

Mphasis betting keenly on Digital CEM

NEW DELHI, INDIA: Mphasis, a technology company offering consulting, operations outsourcing and enterprise solutions, has announced the launch of the Mphasis Digital Customer Experience Management (CEM) solution set, and it calls it the first technology solution able to provide complete customer

Listen to your customers. Move on to Social CRM

Vishrut Chalsani  Over the years, customer experience management (CEM), a key constituent of Social CRM is being spoken about more and more, drawing in leaders both from marketing and service delivery. Service delivery professionals are now becoming more aware about

Hospital improves patient engagement with Microsoft CRM

NEW DELHI, INDIA: BLK Super Specialty, a 650-bedded hospital providing tertiary care, is migrating to Microsoft Dynamics CRM Online to enhance patient experience by leveraging data insights. By providing dashboard views of crucial information about the patient in real time,