Tadiran eyes Indian SMB market share

PUNE: Tadiran Telecom, an Israel-based telecommunications group is aiming to lap up ten per cent of relevant SMB market in India as it commits fresh strategies and investments for this market.

Tadiran also announced the launch of Composit and Coral IPx for the SMB market here. The former is designed for customer management solutions while the latter is touted to be an all-in-one server for voice and data traffic. It feels that western India would be a significant area for this market.

Asaf Yishay, director, regional sales and marketing, informed that while the Indian IP Telephony market will grow at a CAGR of 60 per cent for the next three to five years, SMB would make a lucrative Rs 900 crore market as it corners 54 per cent of IT spends with a growth rate of 20 per cent. "SMBs are projected to spend $500 million in the network and server areas this year."

Possibilities of commencing local manufacturing operations after reaching a market threshold are also ripe for Tadiran, Yishay admitted. The next market segments after IP would be contact centres, applications for healthcare and mobility and office integration.

The company with a global revenue number of $100 million gets 10 to 12 per cent of its revenue from India and Yishay aims to increase that contribution further. So far it has been aggressive in the PSU segment that makes up over 50 per cent of its domestic revenues with enterprises like Indian Railways, ISRO, MTNL HQ, BSNL HQ and NTPC.

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