5 tactics for formatting digital content to maintain reader attention

NEW YORK, USA: Brands and organizations are publishing more content than ever, while at the same time, search engines and social networks are tightening the filters that dictate the content users see, providing increasingly granular information to their users.

In order to create messages that supports campaigns effectively, content creators need to deliberately craft messages that not only garner audience attention, but hold and direct it as well.

On the Beyond PR blog, five tactics are offered - along with a real-world example -- for developing press releases and other digital content that achieves these goals.