Symantec announces new strategy plan

BANGALORE, INDIA: Symantec Corp., today announced its channel strategy and vision at the inaugural Asia Pacific and Japan Symantec Partner Engage 2010 Conference in Sanya, China.

The announcement includes planned enhancements to the Symantec Partner Program focused on helping partners differentiate their business, maximize sales opportunities and accelerate profitability, said a press release.

In 2010, Symantec would offer partners additional opportunities for growth and provide them with solutions to solve customers’ complex business issues.

Under the enhanced program, which will go into effect at the end of 2010, Symantec will put an increased focus on driving partner competence in key solutions areas and providing partners with more resources, tools, incentives and sales support.

“Asia Pacific and Japan is a growing and diverse market. We are committed to working with our partners to help them build strong businesses selling Symantec solutions and services, providing them with opportunities to differentiate themselves in the market,” said Vishal Dhupar , managing director, India and SAARC Region , Symantec Corporation.

He added that they look forward to strengthening collaborations with their partners this year to best serve their mutual customers.

The Symantec Partner Program would continue with the existing partner levels, which include Registered, Silver, Gold and Platinum. Within the enhanced program, Specializations will become essential to attaining partner levels, and revenue requirements will be removed.

“Our channel vision is to deepen the relationships with our partners and help them identify new ways to accelerate growth. Symantec’s enhanced partner program based on Specializations will enable our partners to stay ahead through their investment in the development of skills and in-depth knowledge in particular competence areas,” said Vineet Sood, head -Channels and Alliances, Symantec.

He added they would be delivering new tools and resources to help partners accelerate these growth opportunities.