SugarCRM to support Google's 'Conversion Import' feature

CUPERTINO, USA: SugarCRM has announced that it has integrated with Google's new "Conversion Import" feature. With this new capability, organizations can track when clicks on Google AdWords ads result in sales or leads in the offline world.

"Offline conversion tracking captures critical information about the real-world customer journey," said Clint Oram, SugarCRM chief technology officer.

"Measuring offline conversion data is a critical component for campaign optimization and performance. In fact, while online conversions account for an increasing share of sales each year, recent Boston Consulting Group research shows that nine out of ten sales still take place offline."

"The combination of Sugar and Google AdWords enables organizations to better understand how their customers' purchase paths are evolving between digital screens and the real world," added Oram.

Google's new "Conversion Import" feature, fully supported by Sugar, enables organizations and their users to measure how online leads convert into offline sales.

"Google AdWords and sales force automation solutions naturally complement each other as online marketers use search marketing to generate and drive new revenue opportunities," says Jon Diorio, Google's Head of Product Management for AdWords Reporting & Insights.

"This is why we are pleased to see innovative companies embracing the opportunity to close the reporting loop between lead generation and sales force automation."