Study reveals demand for embedded software in automotive sector

DUBLIN, IRELAND: Research and Markets has announced the addition of the "Global Embedded Software Market 2012-2016" report to their offering.

One of the key factors contributing to this market growth is the increasing demand for embedded software in the automotive segment. The Global Embedded Software market has also been witnessing the development of power efficient systems. However, safety and security issues associated with embedded software could pose a challenge to the growth of this market.

Key vendors dominating this space include Intel Corp., Enea, Green Hills Software, Inc. and Microsoft Corp.

Other vendors mentioned in the report are Toshiba Corp., Advantech Co. Ltd., Emersion Network Power, Mitsubishi Electric Corp., National Instruments Corp., Microchip Technology Inc., NEC Corp., Renesas Electronics Corp., STMicroelectronics, and Via Technologies Inc.

Commenting on the report, an analyst from TechNavio's Hardware team said: "One of the major trends noticed in the Global Embedded Software market is the development of energy-efficient systems. Traditionally, embedded systems used to consume more energy than was actually required."

"However, as a result of technological advancements, current embedded software enables systems to identify critical and idle processes, and allocate power efficiently. This reduces the consumption of power, making the systems in which the software is embedded energy efficient. This is expected to contribute to the growth of the market."

According to the report, the market has several growth drivers; the main driver being the increased demand for embedded software in the automotive segment. Embedded software is used in the development of in-vehicle infotainment systems, in-car navigation, and telematics. It provides users with additional entertainment and communication features that are now major requirements for vehicle buyers.