STMicro unveils 3-D digital TV chip

LONDON, UK: An announcement from STMicroelectronics says the company is offering an IC with 3-D television support and 120-Hz motion estimation and motion compensation for 1080-line progressive scan pictures within mid-range integrated digital televisions.

The FLI7525 offers H.264/MPEG audio/video decoding. This includes proprietary 2-D to 3-D conversion along with proprietary "judder-reduction" technology and depth control for video and on-screen displays.  

Designed for next—generation 1080p full-high-definition (FHD) integrated Digital TVs (iDTVs), ST’s new FLI7525 SoC enables a new class of mid-range, 3DTV-enabled, 120Hz Internet TVs, the company claimed, adding that the FLI7525 is the flagship product in ST’s new Freeman Premier series of SoCs and is the industry’s first TV SoC with integrated 3DTV support and 120Hz MEMC processing.

“The new FLI7525 integrates all of the key technologies required by TV manufacturers for next-generation iDTVs,” said Luigi Mantellassi, general manager of ST’s TV and Monitor Division.

“As Hollywood accelerates the creation of 3D content and consumers embrace it as more enriching entertainment, it becomes vital to offer more affordable 3DTV-capable TVs to fuel the growth of this segment. Offering unprecedented 3DTV-on-a-chip capabilities, the FLI7525 delivers a smooth and seamless 3D experience, regardless of whether the content is originally 2D or 3D,” he added.

The product is sampling and is scheduled to be demonstrated at the Internationale Funkausstellung expo in Berlin, but only in a private suite, said ST, who added that pricing would be made available on request.