Advertisment

'Start-ups must talk business, not technology with enterprises'

author-image
Supriya Rai
New Update

BANGALORE, INDIA: While big Internet companies like Google, Yahoo! and Twitter have adopted big data analytics early, small enterprises are still having issues dealing with it.

Advertisment

In spite of having the right talent and relevant technologies, enterprises are facing challenges in embracing the big data paradigm, says Susheel Kaushik, senior director, Product Management, EMC (Greenplum).

Some of the key challenges enterprises are facing in adopting and using big data technology, he adds, are that they have to rethink their business model and understand how they can leverage mass personalization, while serving their customers, and the need for them to retrofit this into their existing business processes.

Ideally, enterprises have to retool themselves. "The ability for an enterprise to understand the cutting-edge technology and leverage it internally is limited. Also, to put the understanding into appropriate use is a major challenge," points out Kaushik, adding that technology can help integrate enterprise solutions better and make the adoption curve easier by visually enhancing it.

Advertisment

According to him, EMC is right in the middle of it and takes its customers through virtualization and big data analytics.

 

In the Indian market, there are some retroactive regulations, which enterprises should foresee and add to their scenarios, suggests Kaushik, further stressing on the importance of retooling the workforce and adoption in decision-making.

"It's about how virtualization and integration can make their life easier. Start-ups need to understand that it is important to talk business and not technology while selling to an enterprise. As majority of revenue comes from enterprises, start-ups need to ensure that the solutions they sell benefit not one, but many enterprises. These strategies will help startups scale and get funding," he concludes.

©CIOL Bureau

smb-interviews