ST chips for Machblue media platform

MONTREAL: Bluestreak Technology, Inc., the developer of the MachBlue platform for mobile phones and digital television, has announced that together with STMicroelectronics, a leader in Set-Top Box (STB) chips, the MachBlue platform will be using its STi710X family of decoder chips.

The MachBlue rich media platform enables enhanced UI and access to Web

services including Flash video found on the Internet directly from the STB. MachBlue also enables the creation in Flash of all these rich media services and takes advantage of the STi710x's computation power and graphic capabilities.

This will bring a new level of interactivity and enhanced visual appeal to TV viewers. Bluestreak CEO Paul Forostowsky commented, "Bluestreak is already recognized as the leader in bringing rich-media content and services to Set-Top Boxes. The world leader in Set Top Box chips will demonstrate to operators, OEM's and developers the full capabilities of our platform, paving the way to a better TV viewing experience.''

According to Stefano Groppetti, director of Cable and IP Business Unit, Home Video Division, STMicroelectronics, "The integration of MachBlue into our industry-leading STi710X single-chip HDTV decoder will demonstrate the possibilities to leading consumer manufacturers of offering viewers increased levels of web content via Set Top Boxes, and a richer TV experience through the use of enhanced user interfaces.''

MachBlue offers a large subset of the Flash functionalities augmented with TV centric extensions.