BANGALORE: Sony Electronics has introduced its new generation of high
performance, competitively-priced storage devices including CD writers, CD/DVD ROM and
Floppy Disc Drives for Personal Computers, targeted at the PC segment.
Sony Electronics’ assistant general manager, Shigeru Iwata said,
"The high speed capabilities of these innovative devices make them ideal for the
corporate, professional, small office and home users, who need to store and manage digital
images, video, text and transfer data quickly and easily. These drives create powerful,
yet cost-effective storage solutions to suit customers' needs. When introducing the 24X
CD-RW, he mentioned that one could now write a CD within approximately four minutes. Most
importantly, it comes with Sony's Power-Burn technology, which ensures error-free disk
writing."
The value-added back up CD RW, floppy disc drives devices are available
in both external and internal version and offer a reliable hardware, with easy-to-use
software suited to all occasions for keeping back up records. These devices are compatible
with Macintosh and Windows software and other multimedia peripherals including digital and
video cameras, thus making them simple to connect with other systems.
Iwata said, "We are committed to providing OEMs and System
Integrators with an economical solution for building competitively-priced PCs targeted at
value-conscious consumers and businesses. With the proliferation of the PC and Internet in
India, there is enormous potential for rapid growth in the Indian market."
The company's tie-up with Mumbai-based Rashi Peripherals for the
marketing of Sony's storage devices in India is expected to help further strengthen its
relations with Indian Regional Distributors and System Integrators.
Rashi Peripherals, divisional head distribution, Rajesh Goenka said,
"Our company being the leading computer hardware distributor in the country has over
3500 resellers in its network, reaching all parts of the country. "We all know that
Sony is a household name in our country. The product awareness, availability and support
of India local warranty, which is the key to which Rashi is well known for. Thus in a very
short span of time we have managed to grow the volumes exponentially every month."
He also added, "In collaboration with Sony Electronics Singapore,
we are announcing the unique SAP (Sony Authorized Partner) Program in India. Key, loyal,
consistent and most importantly, partners who add value to every Sony storage device
product that they sell will be awarded SAP."
Rashi, with a total turnover of Rs 119 crore and network of 22 branches
across the country, distributes major global brands including Logitech, ASUS, Prolink,
Acer, Jetway and Cnet. It has its own PC brand RP tech manufactured at the ISO 9002
certified manufacturing facility at Daman.