Solution requires innovation: Lip-Bu Tan

BANGALORE, INDIA: “Solution requires innovation and innovations can lead us to face big tech challenges. Being in this industry, we need to be ready to face all the challenges,” said Lip-Bu Tan, president and chief executive officer, Cadence Design Systems, Inc. addressing the delegates, engineers and developer community on his keynote during CDNLive! India 2010, an annual user-group conference, here on Wednesday.

"Asia Pacific region is growing on a high rate when it comes to semiconductor industry, especially China and India. Now, China has realized the importance of semiconductor industry and stopped importing oil,” said Tan.

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He added, venture capital investment will rise in the coming days in Asia Pacific region and we need to capitalize the opportunity.

“Innovation and IT education is tremendous in India. I can see a good growth here in the semiconductor market thanks to high talent level and innovation happening. I am quite excited to see huge investment for the next five years here,” added Tan.

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He further added, power efficiency is a critical part of their strategy in helping towards going green. “We are ready with new innovations to see a change in coming years with a lot of transformations,” he added.

Electronics and semiconductor are the two key areas for investment and government should recognize and realize the potential benefit of it before it is executed, he added.

Also read: Embedded Systems: India's next big growth avenue

Briefing on the key market drivers, he said, “Cloud computing is a big area followed by mobile apps. Mobility is no more just a phone nowadays, as we see a lot of application development happening and it is becoming a very important market to focus.”

Another keynote speaker, John Bruggeman, CMO, Cadence Design Systems, said everything is changing rapidly here, which we never expected. “Even we want to contribute to the change and want to see the change with EDA 360,” he said.

He opined that, as the market is growing faster in a higher rate, we are tend to have complex problems and the only solution to address it is to unite together.

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Quoting an example of facts and figures of some leading mobile operating system, he said Symbain was in top position as per the study conducted in July, 2009, with a market share of 41.2 per cent followed by RIM, which had 20 per cent. Apple iOS stood third with a market share of 13 per cent.

All the stats were changed during 2010 survey, when Android secured top followed by Symbain, RIM and Apple iOS. This clearly shows that there is change and influence of human interest in using different applications in mobile, which will lead to application driven world in coming days, said Bruggeman.

Briefing about EDA 360 and collaboration with Open Silicon, Bruggeman said, the company has successfully taped-out high-performance processor at over 2.4 Ghz, which is the fastest processor in the industry.

“This was successful after adopting our new approach to Silicon Realization that moves chip development beyond its traditional patchwork of point tools to streamline end-to-end path of integrated technology,” he added.

Bruggeman added that the key element of Cadence EDA 360 strategy is aimed at boosting productivity, predictability and profitability while reducing risk.

Addressing the session on guest keynote topic 'Moving Towards Design-Lite for Innovation', Taher Madraswala, vice president of Engineering, Open-Silicon Inc, said, the company wanted its customers to grow with new innovations and vision in alliance with Cadence.

He added, “Today's global economy develop complex system in a new way with design visionaries partnering with subsystem experts and uniquely skilled system integrators.”

Unveiling a new IC development model, Design-lite, he said, both fabless and fablite companies are using design partners to help get more products out to the market with the same engineering staffing.

"New ecosystem must provide design value in the form of EDA, architecture, analog, software, I/P and physical design. When a company has breakthrough technology, they need to pick the key platform to create it to leverage and focus on their core roadmap to maximize their ROI," added Madraswala.