Softbrand launches operations in India

BANGALORE: Softbrand Manufacturing, US-based supplier of enterprise-wide applications software, has announced the launch of its full fledged operations in India. The new company would be a 100 percent subsidiary of Softbrands USA and would be headquartered at Bangalore with a regional office in New Delhi. The company, which had a presence in India through its business partner Systems Plus has now acquired Systems Plus’s Fourth Shift Division thus establishing its direct presence in the country. The company would be primarily targeting mid sized manufacturing companies for marketing and direct implementation and support of its flagship product Fourth Shift.

The company’s Indian operations would be headed by Binu Mathew, Country Manager, Softbrands Manufacturing India. The Bangalore based headquarters of the company would be covering the company’s operations in the SAARC countries and in Myanmar besides India. Announcing the launch Randy Tofteland, President, Software Brands Manufacturing, said, "We are a global company with a revenue of $ 80 million out of which 12% comes from the Asia Pacific. It has been our global strategy to expand through acquisitions. We have made substantial investments in India ever since we started our development center in Noida near Delhi in 1991 and we plan to keep up our investment spree in the country. We have around 80 people working in our Bangalore facility and we hope to increase their numbers to 100 by the end of the fourth quarter during the current financial year". "

We have around 400 customers and six direct offices in Asia and with the increase in the manufacturing market across the world we felt a need to establish our full fledge presence in the Indian market too", Tofteland added. He also announced the name of few of Softbrand’s existing Indian customers which include Kodak India, ITC Filtrona, Frito lay, Bausch & Lomb, Gillette, TTK-Prestige and Ingersoll Rand. However, Tofteland declined to give details about the exact investments, which the company had made in India and planned in India in the near future.