Advertisment

Social Rich Media platform road intact for Nissan

author-image
Abhigna
New Update

BOSTON: Nissan North America and its partner agency The Marketing Store Worldwide announce that they will continue to work with Moontoast, a Social Rich Media advertising platform player. After seeing an over-performing click through rate in their recent campaigns with the platform, Nissan has decided to use Moontoast to launch their 2013 Car Care Event.

Advertisment

"Moontoast has proven to be a great partner in driving even more customer loyalty and engagement on Social," said Liam Steuart, Vice President of Client Services at The Marketing Store Worldwide. "We were thrilled with the last service campaign we launched using their Social Rich Media ad units, and are excited to continue working with such a dedicated, creative team."

October is Car Care Month, and Nissan and Moontoast will utilize Social Rich Media in their new campaign offering Nissan customers the chance to win one of three $5,000 Nissan dealer service reward cards to use towards future Nissan maintenance services. Over the next few weeks a series of Social Rich Media ad units will be launched, counting down to the sweepstakes and allowing fans to enter in the VIN number from their Nissan vehicle for the chance to win.

Nissan adds it will use their precise targeting together with the Moontoast platform to drive meaningful attribution from social to their customers. Recent campaigns have delivered outstanding customer engagement, and Nissan is evolving their measurement tracking to enrich their data through the use of Social Rich Media ad units.

"Nissan is an exciting partner to break new ground with in Social Rich Media advertising," said Errol Apostolopoulos, Vice President of Product. "Our platform is driving fabulous results and tremendous innovation with Nissan's leadership in marketing and audience targeting strategies."