Social media more preferred by professionals looking up for job opportunities

MUMBAI, INDIA: LinkedIn's recent report, 'Inside the Mind of Today’s Candidates' which provides insights into the behaviors, motivations, and preferences of professionals looking for jobs in India says that a high percentage of professionals use social media and digital platforms to look up job opportunities.

Social media is used by 63% of professionals to follow companies and stay aware of jobs. It also plays a role in the application stage. Company websites (48%) and professional networks such as LinkedIn (44%) are the most preferred platforms for Indian professionals to research new opportunities before applying.

While preparing for an interview, 49% of candidates visit company websites, 47% use search engines, and 35% use professional networks such as LinkedIn to learn about the company and its employees, and the position being offered.

The report also provides a few data-driven insights on how talent is approaching opportunities and the various stages of the job switching journey.

Professionals likely to stay at firms that offer growth, recognition and value work-life balance - Growth prospects and opportunities are key motivators for Indian professionals to continue working at an organisation. The top three reasons why they would like to continue working with a company were: Opportunities to challenge oneself and upskill (62%), good work-life balance (42%), and an optimistic future for the company (37%).

Compensation remains the main reason why people switch job - Higher compensation (45%) remains the top reason why people are likely to change their jobs. Additionally, 37% showed interest in knowing the salary range during the interview process. Intrinsic motivators also remain important, with 40% of professionals stating that better skills and interest fit, and 32% of professionals stating that better growth opportunities, will make them switch jobs.

Indian professionals are motivated by a sense of purpose - Fifty five percent (55%) of Indian professionals are motivated to pursue opportunities that match both their personal and professional interests. Further, 52% are interested in learning about the perks and benefits that come with the role and 45% want to work for a company they have always admired.