Snapchat testing ‘Stories Everywhere’ to boost user growth

By : |December 28, 2017 0

Amid growing competition from the likes of Facebook and Instagram, and stagnant user growth, Snapchat is developing a new feature that will let users share stories outside the Snapchat app, according to a report from live streaming news network Cheddar.

The report says that former Storyful CEO Rahul Chopra, who was also an executive at News Corp, is leading the “Stories Everywhere” project at Snap. The main aim is to bring more visibility to the feature by taking it to different platforms. This could mean new ways to share videos on other platforms through a web player that also prompts people to sign up and download the app.

Though still in infancy, the move looks quite similar to Twitter’s support for embedding tweets in articles and blog posts.

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After an abysmal third quarter earnings and stagnant user growth, Snap is working towards making Snapchat and its features more user-friendly including a more focused Discover feed, where Snapchat users can get news and entertainment from professional print, TV, and online outlets.

Stories’ presence across broader web ecosystem will surely help the ephemeral photo-sharing app to gain more visibility and user interest driving much-needed growth.

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