NEW DELHI, INDIA: IndiaMART.com, an online B2B marketplace in India, today announced its partnership with NDTV to launch an SME portal - www.NDTVSME.com.

Powered by IndiaMART.com, this new portal would address the need for a destination portal providing information, transaction and services to the large SME segment, said a press release.

The portal currently provides trade news, leads, tenders and other relevant information along with an HP Smartbiz section.

The portal caters to the needs and requirements of smaller businesses and a partnership with NDTV offers perfect opportunity to provide users with business news supplemented by B2B marketplace services. The website enables an ability to offer global exposure and focused business inquiries for members.

“NDTVSME.com is a perfect marriage of the brand and reach of NDTV with the strong B2B recall and content strength of IndiaMART.com, which makes it a formidable property,” Dinesh Agarwal, founder and CEO, IndiaMART.com.

He added that given the way the SMEs taking center stage in India’s post-recession economy, they are bullish that www.NDTVSME.com would become a destination of first choice very soon for India’s upwardly mobile SMEs.

Vikram Chandra, CEO, NDTV Networks, said, “We are very excited about reaching out to the SME community, which forms the backbone of the Indian industry, through this portal. NDTV has always focused on this space with its business channel and now we plan to address the various needs of this huge segment through www.NDVSME.com, as we keep adding more products and services.”

This portal would be a ready reckoner of information that will help business leaders, CEOs/owners, CIOs/CTOs and CMOs at every stage of their business marketing process. Right from explanatory and contextual information on how to plan for, implement, and manage new technologies for business enhancement, this portal will be a one stop shop for solutions that customers can rely on for better business outcomes, said the release.

Speaking on the occasion, Deepti Dang, head, Marketing Commercial and SMB, Personal Systems Group, Hewlett-Packard India, said, “The SMBs contribute largely to the overall PC shipments in the commercial segment. Hence, we at HP are geared to help this major vertical manage, protect and grow their businesses.”

She further added that association with NDTVSME.com further reiterates our commitment to India as the SMEs form the backbone of the country. HP India is best equipped in empowering them by providing technology that is relevant, reliable, secure, affordable and easily available.