Dell India opens flagship consumer store

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Dell India opens flagship consumer store

The store offers a wide range of products from the Inspiron, Studio, Alienware and Adamo brands, as well as related peripherals

Thursday, August 27, 2009

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BANGALORE, INDIA: Dell India, on Wednesday announced the opening of its flagship consumer store in Bangalore.

The store offers a wide range of products from the Inspiron, Studio, Alienware and Adamo brands, as well as related peripherals.

Co-located with the flagship store is also Dell's first consumer service center, where customers can obtain value-added services or resolve their technical issues, said a press release.

"We have rapidly increased our presence in the consumer market over the last year with new exciting products, while continuing to expand our business footprint across India," said Mahesh Bhalla, director and general manager of Consumer Sales, Dell India.

"The new Bangalore flagship store is the next evolution to provide a higher level of customer service while enabling us to offer the advantages of Dell's direct model with the added benefit of retail availability to browse, touch and experience the product," he added.

The launch of Dell's flagship store reiterates the company's commitment to the Indian market as it increases the available formats for Indian consumers.

Customers have the options to buy Dell PCs through its direct online or phone-based sales teams, through shop-in-shops in select large format retail stores, or through Dell exclusive stores, added the release.

©CIOL Bureau

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