Shubhodip Pal joins Micromax as chief marketing officer

NEW DELHI, INDIA: Micromax, the largest Indian Mobile handset manufacturer today announced appointment of its new chief marketing officer. Shubhodip Pal will lead all marketing efforts of Micromax globally, said a press release.

Commenting on his appointment, Rahul Sharma, co-founder, Micromax said ''Our endeavor is to surprise consumers with mobile phone innovations or on any new businesses we enter. Shubhodip brings with him a great track record as a marketer; tremendous level of energy; experience and enthusiasm that will help the Micromax brand reach newer heights of success."

In his 16 years of career spent at global renowned brands such as Samsung, ABN AMRO, HP and Blyk, Shubhodip has earned several national and international industry recognitions, said the press release. In the last Brand Equity survey by Economic Times he was rated as one of the Top 8 Young Marketers in the country in 2009. Also awarded as one of the Super Achievers in the Global Telecom Business Awards Under 40 last year.

Shubhodip Pal on his new role said, ''It is quite exciting to be at Micromax at a time when the company is experiencing such an amazing period of growth/transformation and is gearing up to move to the next phase.''