Shopatron chooses Marketo to enhance customer engagement

LONDON, UK: Marketo, provider of the leading cloud-based marketing software platform for building and sustaining engaging customer relationships, has been selected by Shopatron to power personalized customer engagement at every step of the buying process.

As the world's leading provider of cloud-based eCommerce order management, Shopatron helps more than 1,000 manufacturers and retailers achieve omni-channel capabilities through a patented Order Exchange that enables local in-store pickup and ship-from store fulfillment.

In order to engage with customers, Shopatron needed a more powerful solution to effectively tailor meaningful content that drives prospective brands and retailers to work together as allies. Shopatron also wanted to enhance its tracking and reporting capabilities, to provide clear insight about marketing program effectiveness and contribution to sales.

"Marketo is bringing Sales and Marketing into alignment at Shopatron," said Loreal Lynch, director of Marketing at Shopatron. "Not only will we be able to run more compelling marketing campaigns with the ability to engage our customers in a more personalized way, but we'll also be able to more clearly quantify the results of those campaigns and their impact on revenue."