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Shaadi.com bets on the atom m-payments platform

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CIOL Bureau
New Update

MUMBAI, INDIA:Atom technologies, a provider in m-payments solutions and Shaadi.com, matrimony portal from People Group, today announced a tie-up for Atom’s m-payments platform.

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The partnership is said target the NRIs - males and females from U.S and U.K regions who could search for their life partners on the matrimony website by subscribing to the service through a phone call and pay in their local currency, said a press release.

Shaadi.com expects a surge in its overseas subscriber base as an increasing number of NRI’s log on to the site in search of their life partner, it added.

This facility would provide them with the convenience to subscribe to the service over the phone. Internet matchmaking has become one of the most sought after services catering to the estimated 30 million NRIs across the globe, the release added.

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“Shaadi.com has always believed in improving the user experience for its customers, the deployment of the atom platform is another example of our commitment towards our users. This platform provides users with a convenient and risk-free option of making payments through their phone,” said, Gourav Rakshit, business head, Shaadi.com.

He added that they are confident that this service would be well received by their members and would also address user issues and queries on the payment platform,that would bring in a personal touch to the process.

“We are delighted about our partnership with Shaadi.com and can definitely see a lot of NRIs in US and UK using this platform for making their payments” said, Dewang Neralla, director, Atom Technologies.

“Reaching out to NRIs in a more personalized manner is a very innovative method adopted by shaadi.com. It would also negate the risks involved in using credit cards online,” he added.

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