SES Technologies to import Microsoft hardware

Sylvester Lobo

MUMBAI: SES Technologies is looking forward to a major tie-up with Microsoft

for the latter's hardware business. SES would import Microsoft's mouse, keyboard

and various gaming devices, and distribute them in the country.

SES is also signing a contract with IBM wherein SES would import IBM mobile

processors and high-end server hard drives.

Says P K Krishnaprasad, chief executive, "We want to add value to the

distribution business that we are in."

A third tie-up is an extension of SES’ current alliance with Intel. SES has

become the exclusive distributor for Intel's motherboard chipsets. It will also

distribute Intel's consumer product line and mobile processors.

SES is taking up the distribution of computer telephony products from

Dialogic that was taken over by Intel last year. A separate division is being

established to distribute these products to those partners who provide

infrastructure to call centers and hospitality industry.

SES is also planning to focus on distributing assembled Intel notebooks. The

distributor company is confident of doing well with these notebooks since they

would be priced 30 per cent less than the branded products.

Krishnaprasad candidly admitted that a three-digit growth was impossible to

achieve this year given the slump in demand. However, he was confident that the

new alliances and product diversification would bring about a 35 to 40 per cent

growth.