SES to distribute Acer PCs

MUMBAI, INDIA: Acer India announced that they have signed on SES Technologies as a new national distributor for their notebook and desktop business. SES Technologies has a strong channel partner network and associations with major international vendors, which has helped them achieve good penetration in the upcountry markets.

Capitalizing on the expertise of SES Technologies to address the growing business volumes in the B, C and D-category cities, Acer plans to scale its operations to the next level for their growing PC business in India where SES would focus in the territories of East, Northeast, Gujarat, MP and North (excluding Delhi).

The tie up with SES Technologies is designed to increase access and provide additional resources for Acer’s channel network to address the growing demand for Acer products.

With more than 56 warehouse locations across the country, SES Technologies has a cost effective and finely tuned logistics operation that will further help Acer to increase its bandwidth and increase the availability of Acer’s range of products in the T2 and T3 cities across India.

S Rajendran, Chief Marketing Officer, Acer India, said, “The tie-up with SES Technologies is testimony to our flourishing PC business in India. The demand for the latest technology at the best available prices continues to grow in India and efficient supply chain management is at the core of a successful channel business model. By partnering with SES Technologies, we hope to further enhance our footprint across the country and facilitate easy distribution of our increasing range of products and solutions and continue our growth trend of being the first to provide customers with the latest in technology at right place at the right time.”

Jacques Roux, Procurement Director, SES Technologies, said, “We look forward to engaging in an active partnership with global PC brand like Acer. With our focused approach, extensive resources and market experience we are all set to further Acer’s penetration in the upcountry, B, C and D-class markets. Through this partnership we look forward to leveraging Acer’s innovative technology and help the world’s fastest growing brand increase their reach and product availability across the country to address emerging opportunities and the growing end user demand for Acer products.”