DivX mobile device momentum with Freescale

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DivX mobile device momentum with Freescale

DivX certified chip from Freescale brings high-quality video to a variety of mobile platforms

Friday, September 12, 2008

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SAN DIEGO: DivX Inc., a digital media company, has announced a licensing agreement with Freescale Semiconductor, granting DivX Certification to Freescale's i.MX31 processor. DivX Certified processors from Freescale are designed to allow mobile phones, personal media players (PMPs), personal navigation devices (PNDs), and in-car media players to incorporate DivX video playback, thus expanding an ecosystem of over 100 million other DivX Certified devices.

Freescale's i.MX processors provide consumers with high performance multimedia platforms targeting PMPs, PNDs and automotive infotainment that aligns well with DivX target markets.

Freescale's i.MX31, when combined with DivX technology, will enable consumers to enjoy an expanding library of DivX content on the go. Ideal for mobile applications, DivX video provides a high-quality experience while maintaining a relatively small file size. DivX Certification allows consumers to enjoy their digital content across a variety of devices, including digital televisions, Blu-ray DVD players, mobile phones, personal media players, and set-top boxes.

"Freescale is dedicated to providing high-performance processing solutions that are capable of handling the latest technical innovations in digital media. Incorporating high-quality DivX technology into our product offerings demonstrates this in a significant way," said Mark Mills, Director of Mobile Consumer Products for Freescale's Multimedia Applications Division. "The i.MX31's implementation of DivX technology enables customers to enjoy high quality video with great battery life. DivX Certification allows us to present our partners with a compelling product solution and provide consumers with a way to fully engage the media potential of those products, reflecting our commitment to rich, integrated platforms."

"The i.MX31 platform has passed all the required testing with impressive performance. With the certification of Freescale's processor, we further the adoption of DivX in mass market mobile platforms to enable a best-in-class video experience across any device," said Patrice Lagrange, Senior Vice President, Products, DivX, Inc. "Our continued growth across mobile devices reflects the increasing consumer demand for the support of DivX and the ability to enjoy content away from the living room. We are pleased to work with Freescale to enable this experience and congratulate them on the DivX Certification of the i.MX31."

Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure performance, interoperability, security and visual quality. DivX Certified products enable consumers to create, play, and share high-quality video content across a range of devices and platforms.

©CIOL Bureau

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