BANGALORE: Ittiam Systems announced the launch of Ittiam Systems Europe SARL based in Paris, France. The subsidiary will develop the European business bringing Ittiam's digital signal processing (DSP) based technology and system solutions for multimedia and broadband communication applications.

Ittiam Systems Europe is headed by Marc Guillaumet, who brings over one and a half decades of experience in the semiconductor IP industry in Europe. The strength of this subsidiary is its already existing rich team, having significant experience in technology sales. This group with a solid background is operational right away to take care of business development and has an excellent approach to positioning, targeting and implementing Ittiam's product lines and solutions. This roll-out is at its beginning and Ittiam Systems will soon add application engineering expertise to the team.

Headquartered in Bangalore, India, Ittiam has been singularly focused on the DSP systems for over six years. With its world class product development team of 200+ engineers, Ittiam has a wide and experienced talent base to ensure continuous innovation in video, audio and broadband communication solutions development. Bringing together a team to cover the European market will enable the company to translate its product innovations to business growth in Europe.

Ittiam also works closely with Texas Instruments as a leading member of its worldwide third party and authorized software provider networks. This close relationship is another significant enabler to meet the competitive multimedia market.

Ittiam's commitment to Europe received appreciation from Texas Instruments. "Ittiam's unique combination of leading multimedia software and applications expertise for products such as portable media players, IP video phones and video security systems make the company a key technology provider for many of TI's customers. Its subsidiary in Europe will enable us to more effectively partner in supporting our customers in the region and around the world," said Jean-Marc Charpentier, DSP and EEE Business Development Manager of Texas Instruments, Europe.

Srini Rajam, chairman and CEO, Ittiam Systems, noted: "Ittiam Europe investment underlines our commitment to support our customers in the best possible manner. We would like to increase our effectiveness in addressing the rich and futuristic European market with this new team. Our goal is to reach 50 customers for our solutions in Europe in a short time scale, some of them being already in. Marc and team bring excellent experience and competencies that will enable us achieve this goal in close partnership with TI."