'SAP is a business enabler'

MUMBAI: Tara Jewels Exports is a 100% export-oriented unit, which manufactures diamond-studded jewellery designed to customer requirements. The company has offices in Mumbai, New York, Los Angeles and Frankfurt.

The company's business is governed by market seasonality and its fashion-oriented products are custom-designed and subject to change to suit prevailing trends. Such a situation demands a high level of flexibility, nimbleness, and quick response to market dynamics.

Prior to the implementation of SAP, most of the systems functionalities were not present. the production planning and material handling processes of the company were inadequate. Since the use of precious metals like gold, platinum, palladium and diamond calls for precise planning and control of materials, SAP's integrated approach has delivered immense value to the company in its day-to-day activities, especially in the areas of sales, manufacturing and finance. The business processes improved significantly at Tara Jewels.

"SAP is undoubtedly the #1 vendor of choice for ERP. We have benefited immensely in our day-day-day activities from this implementation. It is not just a software, it's a business enabler," says Rajeev Sheth, chairman and MD, Tara Jewels.

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