LONDON, UK: This year, instead of sending their Christmas lists to the North Pole in the post, children at hospitals across the UK have been getting the chance to share it with Santa Claus himself as he embraces the digital age.
With the help of video communications technology from Cisco, Santa has been ‘dropping in’ to hospitals across the British Isles including Glasgow, Cardiff, Nottingham, Birmingham and London to find out what the children want for Christmas.
Now in its seventh year, Cisco’s Connected Santa CSR programme uses the company’s Telepresence and video collaboration technology installed in the hospital. It gives young patients and their families the opportunity to speak directly to Santa in the North Pole.
“Being in hospital over Christmas means children often miss out on the magic of Christmas, and that includes visiting Santa Claus,” said Sue Pruden, Play specialist at Evelina London Children’s Hospital. “Cisco’s Connected Santa campaign brings that all-important Christmas sparkle to the ward. It puts a smile on all of our faces and helps to provide an enjoyable experience for the children, their family and friends, at what can be a very difficult time.”
Phil Smith, CEO of Cisco UK and Ireland, said: “Santa is very busy over Christmas but by using video technology we are able to ensure that young patients get a well-deserved visit from him. The bravery of the children we meet, and those who look after them, is inspirational and incredibly overwhelming. We are happy that we’re able to bring some Christmas joy into the lives of both the children and their families.”