SanDisk tops in the consumer storage flash memory mkt

NEW DELHI, INDIA: CyberMedia Research has reported that the India Consumer Storage Flash Memory market continued its growth in 4Q CY2014, witnessing a 52 percent year-on-year growth and 8 percent sequential growth in terms of units shipped.

While the annual growth was contributed by Micro SD cards and Pen drives alike, sequential growth largely came from the Pen drives (Flash drives) category, which recorded a 40 percent sequential growth in 4Q CY2014.

In the overall India Consumer Storage Flash Memory market SanDisk maintained its top spot with a 31pc market share in terms of unit shipments during 4Q CY2014. SanDisk was a leading vendor in all three categories. Transcend followed at number two spot with an 11pc market share in unit shipment terms.

In terms of capacity 8GB continued to be the leading contributor with a 38 percent market share in terms of unit shipments. This market leading SKU witnessed a 53 percent year-on-year growth in terms of unit shipments.

“In 4Q CY2014 the market continued to show traction towards higher capacity SKUs. Over a period of time market has moved from 4GB to 8GB as the flag-bearer product. In fact, the market witnessed a negative growth in the ‘entry level’ 2GB and 4GB capacity segments during the quarter,” stated Narinder Kumar, lead analyst, InfoTech and channels practices, CyberMedia Research.

“Rapid increase in data consumption and content creation from light weight computing devices like mobiles and tablets has resulted in a growing demand for higher capacity consumer flash storage. As a result and due to the trend of declining price gap between SKUs of various capacities, consumers are finding it easy to shift to a higher capacity flash memory device,” Narinder concluded.