SanDisk launches memory cards for mobile phones

BANGALORE,INDIA: SanDisk Corporation, a provider in flash memory cards, today announced the availability of SanDisk Mobile Ultra, microSD, microSDHC and Memory Stick Micro (M2) flash mobile memory cards, which are available in 2GB, 4GB and 8GB capacities.

The products are the industry’s first premium mobile phone storage cards and are already available in the Mobile Store outlets in India, said a press release.

The release stated that it would be an ideal product for consumers with a digital lifestyle. It would accelerate transfer rates of digital files to and from the mobile memory card and the computer and provide quick transport and easy management of digital content.

It even allows the consumers to ‘wake up’ the multimedia features of mobile phones by increasing the phone’s storage capacity for maps, music, videos, photos, games and other essential applications, said the release.

“Mobile phone usage for multimedia activities, such as digital photography, music downloads, videos, and GPS functionality has doubled over the last two years, and spending on mobile media globally is expected to surpass $100 billion by 2012,” said David Kerr, vice president mobile research, Strategy Analytics.

He added that the launch of this product would prove SanDisk’s ability to anticipate changing user needs and provide the market with the right mobile storage solutions at the right time.

Michael Romero, vice president of Mobile Retail Business, SanDisk, said, “SanDisk’s new Mobile Ultra line will make consumers’ digital lifestyle more manageable by offering them greater ability to quickly transfer photos, maps, music, videos, games and other large file size content wherever they go.”

He commented that these cards would be the most convenient way for people to store, move and play content using their mobile phones, so we’re excited to introduce this high-performance, premium product to market to meet this need and growing demand.