Samsung unveils first curved ultra HD TVs

MISSISSAUGA, USA: Samsung Electronics Co. Ltd has unveiled its first commercial Curved Ultra High Definition (UHD) TVs and announced its robust 2014 curved and UHD TV lineup. The new product portfolio reinforces Samsung's leadership and sets the pace for innovation, design and content across the industry.

In 2013, a banner year for Samsung, the company introduced three UHD TVs that ignited consumer demand for the new technology, and also launched its first-ever TV featuring a curved design. For 2014, Samsung is demonstrating its commitment to driving new technologies and accelerating their adoption by introducing a wide variety Samsung UHD TVs including the world's largest at 110", and a total of six curved sets, as well as the world's first and largest Curved UHD TV at 105".

"Following last year's strong introduction of Samsung UHD TV, Samsung will continue to drive industry growth through tremendous innovation in UHD picture quality, breakthrough design and consumer choice," said Craig McLennan, VP Consumer Electronics, Samsung Canada. "The combination of our curved design and UHD picture quality creates the ultimate immersive entertainment experience for Canadians, allowing them to Play More, Do More, Share More."

Ushering in a bold new era of riveting realism and mesmerizing immersion, Samsung is blending its innovative Curved TV design with its UHD TV technology. These TVs deliver a bold theatrical experience and fundamentally change the way the world views TVs. The curved screen gives videos a presence not felt on flat screens, plus, a wider field of view creates a panoramic effect that makes the display seem even bigger than it is and draws viewers in like no TV has ever done before.

The curved design creates a balanced and uniformed viewing distance for a more true-to-life viewing experience with improved viewing angles and higher contrast from different viewing positions, so everyone watching has the best seat in the house.

To maximize the advantages of Curved TV, Samsung developed the optimal curvature of 4200R, which provides an excellent picture quality from a normal watching distance of 3-4 meters. The combination of the curve and UHD technology creates the ultimate immersive viewing experience bringing images to life and enveloping viewers in spectacular color, clarity and detail. This is augmented by Samsung's proprietary Auto Depth Enhancer, an algorithm that analyzes regions of images and automatically adjusts contrast for a greater sense of depth on the company's new Curved TVs and it gives a 3D effect without glasses.

Color is further enhanced on these sets with Samsung's PurColor™ technology in Series 9 Curved UHD TV, which reproduces color as film-makers envisioned, expressing more detailed shades. The number of color adjustment points has been increased by a factor of seven for even more detail and color expression. In addition to the 105" Curved UHD TV, Samsung introduced the U9000 Series Curved UHD TVs, including the world's first Curved UHD TV, and expanded the curved form factor to its flagship Full HD H8000 LED TV series.