Salesforce all set for marketing, HR clouds

BANGALORE, INDIA: Cloud CRM major Salesforce.com is all set for making it big in the cloud Marketing and human capital management (HCM) areas, says a report on The Information Week.

The report quotes Salesforce CEO Marc Benioff, during his conference call with equity analysts, and says that marketing will be Salesforce.com's next $1 billion business.

"That product line is built on the combination of Radian6, acquired early last year for $326 million, and Buddy Media, a $689 million acquisition finalized earlier this month. The combination will enable customers to "listen, engage, advertise and measure their social marketing programs," Benioff said.

As for the HCM arena, Salesforce.com will be demonstrating Work.com at next month's Dreamforce event in San Francisco.

Work.com is a rebranding and redevelopment of the cloud-based Ryyple application, which was acquired for an undisclosed sum late last year, the report adds.