RingPlus launches in-call apps that work on any device

LOS ANGELES, USA: RingPlus has launched the first service of its kind in the world - a cloud-based in-call app platform that allows real applications to live inside normal cell phone calls. There is no need to launch a separate app on the phone or dial a special number.

"We've put a lot of attention into creating a new way to do things while making them fun, useful, and exciting." said Evan McGee, RingPlus CTO.

"These applications are available to all members, with no need for a smartphone, which opens the doors to millions of people. By placing them on the network level, the apps can leverage a bandwidth and computational power that isn't possible with traditional smartphone apps. RingPlus' approach is to bring powerful web-scale technologies to traditional telecom, and these In-Call Apps are just the beginning," added McGee.

Some of the applications available to all RingPlus members now include:

* Recall - On-demand recording of any phone call with full text transcription. After the call, Recall will send an email with the recording and a full-text, time stamped and searchable transcript of the telephone conversation.

* Phone Booth - The phone booth application, paired with RingPlus' industry-low international rates, completely replaces the need to use a traditional international calling card. Prior to any international call, Phone Booth asks the member how much money they would like to budget for the call. Once the call reaches the allowed balance Phone Booth will whisper a warning and then, one minute later, disconnect the call.

*Cloud Translator - Allows the member to translate back and forth between many foreign languages inside the call, in real time. The cloud translator currently supports 19 languages, with more being added each month.

This translation technology is also being extended to RingPlus Voicemail, which will allow people to leave voicemails in any language and have the automatic transcript translated into their native language.

To help further enhance their In-Call App Platform, RingPlus has partnered with Atlanta-based innovation lab Mojo Lingo.

"RingPlus' efforts to create in-call apps are exciting for many reasons", said Ben Klang, Mojo Lingo founder.

"For consumers, they represent a useful and powerful new way to automate and enhance critical daily communication tasks. For carriers, the in-call app market represents a new opportunity to create revenue, one for which we believe consumers will actually be excited to pay. And for software and app developers, it's a chance to connect with consumers in a very direct, universal and meaningful way, the likes of which have never been seen before in the mobile phone industry," added Klang.