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Relief from pesky calls, SMS from Sept 27

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CIOL Bureau
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NEW DELHI, INDIA: Putting an end to the uncertainty over the banning of pesky calls and marketing SMS, the Telecom Regulatory Authority of India (TRAI) said that the telecom users will get relief from the unwanted calls and SMSes from September 27.

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Those who have registered with the National Customer Preference Register, which was earlier known as 'Do Not Call Registry', would get relief from all commercial communications, TRAI said in a statement.

TRAI said it has identified seven categories, viz, banking and financial products, real estate, education, health, consumer goods, automobiles, communication and entertainment, tourism and leisure for telemarketing calls and “relevant clauses of regulations have been amended and the regulations are being implemented from September 27”.

“DoT has provided '140' number series to be allocated to telemarketers. Access Providers (operators) have to make relevant provisions in their network before allocation of resources to telemarketers using '140' numbering series from both mobile and fixed line networks,” TRAI said.

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In order to curb the menace of pesky calls, last year, TRAI had recommended to impose heavy fine of up to Rs. 2.5 lakh per offence on telemarketing firms for making unsolicited calls to customers who have registered under the 'Do Not Call Registry'.

Recently TRAI had disconnected over 72,000 telephone connections of registered telemarketers and over 118,000 of unregistered telemarketing companies for breaching guidelines related to commercial calls and messages up to May 2011.

According to an official statement, over 130 million mobile subscribers registered with the national do not call registry till August 25.

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