Realty review platform Roofpik acquires product discovery startup Shoppist

Real estate property and broker review platform, Roofpik has acquired Shoppist that offers personalized product discovery for an undisclosed amount, the company said in a statement.

The acquisition aims to strengthen Roofpik’s core team and bring personalized property recommendations to its users. Shoppist’s natural language processing (NLP)-based recommendation capabilities will help Roofpik "to validate reviews and generate meaningful analytics from over 5,000 user reviews that are currently live on the platform.”

Post the acquisition, Divij Goyal, an IIT Roorkee alumnus and founder of Shoppist, will join Roofpik’s board as chief marketing officer. “Divij and the Shoppist team bring a fresh boost of expertise to the core team of Roofpik. This acquisition will help us build a robust and experience-oriented product with the potency to give voice to the people in real estate industry,” said Arpit Mittal, co-founder, Roofpik.

Founded in 2016 by Arpit Mittal and Kanika Katoch, Roofpik is India’s first property reviews focused platform, like Zomato for the restaurant and TripAdvisor for hotels. The startup places data analytics at the core of its property review and search platform where people can “Read”, “Write” & “Talk” about their experiences.

Prior to Roofpik, Arpit had founded Edcited, an educational technology company, which was acquired by CoCubes in 2015. CoCubes was subsequently acquired by AonHewitt.