RAD studio XE4 aims to get more iOS developers

SAN FRANCISCO, USA: Embarcadero Technologies, provider of software solutions for application and database development, recently announced that RAD Studio XE4 is experiencing another record-breaking year as it brings more developers to the iOS mobile platform.

The company's 34 per cent (YOY) year-over-year growth in sales is fueled by strong demand for an iOS, Windows and Mac solution that provides support for multiple devices and platforms. Developers around the world continue to commit to RAD Studio technologies and contribute to the product's market momentum.

RAD Studio XE4, which includes Delphi, C++Builder, and HTML5 Builder development environments, was released in April 2013 and is rapidly becoming the app development suite for developers who need to create apps for PCs, tablets, and smartphones.

Exceeding all expectations, developers have responded enthusiastically to the new release online, in person and with their pocketbooks.

"Developers have choices when it comes to mobile app development, and they are choosing RAD Studio's approach," said Michael Swindell, senior vice president of products and strategy at Embarcadero.

"RAD Studio XE4 is quickly becoming one of the hottest developer products that we have released in years, and customers are taking full advantage of the ability to quickly deliver a great user experience across multiple device platforms," added Swindell.

Key highlights of RAD studio XE4 growth

* Completely new native iOS support (added to Windows and Mac) driving sales with developers.

* Year-over-year revenue numbers are up 34 percent over 2012, with some key markets, including Japan and Brazil, reporting over 100 percent growth.

* Trial activations for RAD Studio XE4 are up 33 percent over the previous release (RAD Studio XE3).

* Embarcadero event attendance is off the charts in 2013 with more than 10,000 registered developers - over half attending live events; comparable in size to Google I/O and Apple's WWDC attendance.