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Quikr launches acting talent discovery platform Dazzlr

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CIOL Writers
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Aiming to organize casting and talent discovery of the acting industry of India, Quikr announced the launch of Dazzlr. Available on both Android and iOS, Dazzlr is a talent discovery platform that brings together actors, casting professionals, directors, and producers.

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The platform developed in partnership with Vivek Bohra, a third generation Film Maker and renowned Casting Director, Aadore Mukherjee, offers tailored solutions to cater to the unique needs of both artists and casting professionals.

Based in Mumbai, Dazzlr will operate as an independent entity under the Quikr umbrella. Dazzlr enables production houses and casting directors to post their requirements and browse through artist portfolios to bookmark and call them for auditions. It also allows budding actors to list for free with a fee to apply for select roles.

Casting director Aadore Mukherjee claims that Dazzlr has already received over 70 casting directors, production houses, and advertising agencies and close to 2000 artists using the platform across India. Also helped cast commercials for Axis Bank and Dark Fantasy Chocolates.

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Vivek Bohra, Writer, Director, and Dazzlr Co-Founder said, “This is just a first step in Dazzlr’s journey to help organize the unorganized segments of the entertainment industry. We have worked closely with the product and technology teams at Quikr to ensure that Dazzlr caters to the unique needs of our peers in the film industry. While we begin with getting ease and transparency to casting and discoverability for industry professionals, we are sure that the road ahead is going to see much more divisions of the entertainment industry becoming more transparent and organized”.

Pranay Chulet, Founder & CEO Quikr said, “Entertainment as a category gets half a million monthly unique visitors without any marketing because of the sheer size of India’s media and entertainment industry. Technology can be a huge enabler in this marketplace as I’ve seen in my own experience in this space in the past.”

Quikr is widely used platform across C2C, Cars, Education, Homes, Jobs and Services in 1000 cities in India.