QlikTech aims at sustainable growth in Asia

MUMBAI, INDIA: For QlikTech, the market opportunities in Asia and Indian market remains uniform as there exists a huge gap of non-BI users in this part of the world.

''Market opportunities are uniform both in Asia and India. According to Gartner's study 78 per cent users are not using BI tools and solutions, where as only 22 per cent users are using traditional BI,'' says Philip Beniac, QlikTech's regional vice president - Asia Pacific & Japan.

''There's a huge gap of non-BI users across markets be it Australia, China or India. The key reason is that most of traditional BI tools and solutions are designed in pre-defined environments that restrict its usage in a way users want,'' adds Beniac.

In India, the company started operations in 2005 using the partner model but around 2007 it formed the fully owned India subsidiary.

With over 20 partners and distributors along top system integrators including TCS, Wipro, Capgemini and others, today QlikTech has around 600 customers covering enterprises as well as mid-size businesses.

''Our go to market strategy is a balanced business, which means enterprise customers are as important as small and mid size business customers,'' says Ramendra Mandal, QlikTech India's country manager.

BFSI, manufacturing and services across IT, ITeS, retail and others remain key verticals for QlikTech in India.

However in contrast to traditional BI, Beniac strongly feels that QlikTech's Business Discovery platform and tools are far simple to use and allows people to create and discover the data as per need.

''With QlikTech, the aim is to make the process simple, easy to use solutions and provide a platform which is user-driven,'' according to Beniac.

Interestingly, Asia’s rapid growth in mobility, social media and cloud computing space opens huge scope for QlikTech’s business in this region as its solutions comes with enterprise mobility features. 

“We are seeing a very good growth both in India and worldwide. In last four years we maintained a 50 per cent CAGR,” informs Mandal. Quoting Gartner’s report he adds that QlikTech has over 48 percent market share in the Data Discovery segment and is among the top BI players globally. 

“In Asia, I see the momentum of mobile devices, social media and cloud computing that is driving data growth. Given such momentum its very critical how users are able to use the data in real-time, discover it more meaningful way that helps in quick decision making,” Beniac observes.

However, he does points it remains a big challenge of taking the data to users and how they can discover the data in simple way using BI tools. In doing Beniac informs that company is looking for BI solutions that are industry as well as services specific.

While, presence of traditional BI is seen more in matured markets compared to emerging markets like Asia, QlikTech is keen to expand its reach and drive business growth.

“We need to develop a sustainable growth by continuing our investments in right support infrastructure that includes people, partners and technology. Business Discovery will be a more matured in next five years as it will have mass industry adoption and aligned to businesses,” Beniac concludes.