Progress DigitalFactory looks to give business digital agility

BANGALORE, INDIA: Progress announced the availability of DigitalFactory, a cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences that meet the speed of business at a global scale.

Rapidly maturing customer expectations in the country will force businesses to deliver better digital experiences and improve operational agility to serve these customers. CIOs are feeling the pressure, as they need to support digital business initiatives with adequate business technology (BT) investments.

Creating and optimizing digital properties at scale with speed, efficiency, proper governance and security-all while delivering a consistent, personalized customer experience-is a major challenge for marketers, developers and IT.

Each group has unique concerns that must be addressed and managed effectively to drive business transformation forward. With the release of the Progress DigitalFactory solution, global multi-brand companies now have a solution to meet all of these requirements in order to stay competitive.

Additionally, these large-scale businesses can now meet customer expectations with a consistent, personalized experience across all digital touchpoints.

The DigitalFactory solution helps organizations engage customers in a meaningful way, resulting in greater conversion rates, increased loyalty and higher revenue.

"Progress DigitalFactory equips developers, IT and marketers with the tools to work together in seamlessly and at scale to develop and deliver next generation customer experiences,” said Abhishek Kant, Country Manager for Progress India.