Profile Of NASSCOM

BANGALORE,INDIA.

Name: Mr Som Mittal

Designation: President

Association: Nasscom

NASSCOM is the industry association for the IT-BPO industry in India. It is a not for profit organization funded by the industry with the key objective of building a sustainable and growth led industry in the country. NASSCOM’s vision is to be the most effective and engaging global trade organisation built on trust and credibility.

NASSCOM was set up in 1988 and today has a membership base of over 1200 companies that represent 95 percent of the industry revenues in the country. NASSCOM has emerged as the symbol of a new India led by the development of the technology and knowledge services sector.

NASSCOM members include India based companies, multinational service providers as well as global captives that have a presence in India. NASSCOM members are in the business of IT services, BPO, Software Products and Engineering design. The diverse membership works collaboratively under a NASSCOM platform to build growth areas, share best practices, crisis management as well build a long-term strategy and vision. In India and around the world, NASSCOM members are active participants in the new global economy and reputed for their innovative business practices, social initiatives and thrust into new emerging opportunity areas.

Also read: Interview with President of Nasscom

Key activities of NASSCOM:

Policy Advocacy: NASSCOM has enabled a strong partnership with the Government at the centre and state to provide a conducive policy environment for the industry to grow in the country.

Industry Development: NASSCOM has a strong focus on industry research and tracking industry performance — data, facts and statistics provided by NASSCOM are the standard across industry and government; Events and forums bring the members at a common platform; Domestic market development and E-governance have been identified as key focus areas to enable NASSCOM members to participate in enabling the technology in the country.

Membership Engagement: To share best practices, NASSCOM has enabled a number of special interest groups wherein members participate and strategise key industry issues. CEO Forums, Captive Forum, HR best practice sessions, leadership development, and infrastructure management are some examples.

Entrepreneurship: Promoting and nurturing small companies and start-ups is a key focus area for NASSCOM. This is enabled through the Emerge Forum that provides a blended model of online and offline sessions to promote mentorship, sales and marketing, partnership, funding etc.

Enabling Environment: NASSCOM in partnership with the industry has created specific programs and awards that encourage Innovation, Talent development, Security best practices and tier 2 city developments.

Global Trade Development:  Enhancing India’s global partnership is another focus areas and NASSCOM is engaged across policy advocacy, new market development and MOUs with global associations.

Sustainability: To build a sustainable industry, NASSCOM also has a partnership with its members on CSR, Gender inclusivity, Inclusive Growth and Green IT.

Also read: SMB Resource Centre

Key priorities of NASSCOM:

NASSCOM has a five point agenda which clearly charts out our goals for the IT-BPO industry for the next decade. The five fold vision comprises of:

Catalysing growth beyond today’s core markets:For sustainable growth it is crucial for organisations to be risk averse. The key for this is to reinvent business models and go beyond core markets mapping new verticals, customer segments and geographies.

Establishing India as a trusted global hub for professional services:To maintain its leadership position as the most sought after offshoring destination and to successfully able to tap into the new opportunities it is critical that India is perceived as a reliable destination for IT services. To ensure this it is important that India should create a conducive business environment and develop infrastructure.

Harnessing ICT for inclusive growth:To enable inclusive growth, India will need to address demand-supply gaps in at least four key areas: healthcare, financial services, education and public services. Information Communication Technology (ICT) solutions can enable new service models (e.g. telemedicine, mobile banking) that can overcome the limitations of traditional models

Developing a high calibre talent pool:We have a huge talent pool in the country, but the current education system in the country does not ensure employability of the students. Thus there is a huge skill gap. In order to make our workforce industry ready we aim to partner with various educational institutions to make our  talent pool industry ready.

Building a pre-eminent innovation hub in India:India has a potential to emerge as the innovation hub for emerging markets through creation of new products, solutions and services. Even in traditional services, the industry is focused on transforming their own organizations and their client’s businesses. It is important that an appropriate ecosystem is built, so that innovation hubs can be created in India.