Polaris brings omni-channel solution for mid and large-sized retailers

CHENNAI, INDIA: Polaris Enterprise Solution Limited (PESL) today announced the launch of its next generation OmniWeb experience for its next-generation end to-end retail application iRetail.

The OmniWeb functionality of the solution provides a complete omni-channel experience to customers by maintaining single view of customer and inventory across brick and mortar, mobile and web. Having a single view of inventory brings economy of scale and reduces cost associated with stale location specific inventory.

Further, single view of customer ensures consistent shopping experience across different channels. The product brings the capabilities like ‘buy on web, pick at any store’, click to deliver to any address, merchandise return at any location, etc.

Such capabilities can help retailers in Consumer Packaged Goods market, Lifestyles, Supermarkets and Consumer Electronics segment to create a competitive advantage by creating consistent shopping experience for their customers.

The solution has been proved prudent for a combination of complex scenarios across 100s of global multi-chain retailers, particularly in providing consistent customer experience across multiple-ownership, multi-channel, multi-country locations enhancing supply chain responsiveness and efficiently managing inventory turnover.

It helps businesses to go global by supporting multi country and multi-currency functions for mid and large format retailers.

The product is apt for different retail business models like - Company Owned-Company Operated (CoCo), Company Owned-Franchisee Operated (CoFo), Franchisee Owned-Franchisee Operated (FoFo). iRetail manages Merchandising, Inventory, Replenishment & Procurement and Promotions & Loyalty.

The CXO widget based dashboard and BI quickly and efficiently analyses data from the enterprise level to the individual store level with quick and easy drill down options enabling CXO level decision making.

Managing seamless integration is XF- Xchange Framework- a pre-configured middleware enabling seamless integration with standard ERPs and Legacy applications enabling process centric collaboration across extended supply - chains - adaptive business ecosystem.