BANGALORE, INDIA: Amitabh Bachchan returns as the host of ‘Kaun Banega Crorepati’ (KBC) this weekend, hoping to woo viewers of the popular reality TV show with a new time slot and a fresh advertising campaign.
[image_library_tag 830/19830, alt=”Kaun Banega Crorepati” title=”Kaun Banega Crorepati” hspace=”10″ vspace=”10″ border=”1″ align=”left” width=”200″ height=”220″ ,default]Last year, Sushil Kumar won the jackpot, drawing comparisons with the plot of 2008 Oscar-winning film ‘Slumdog Millionaire’ and the fact that Kumar’s family was too poor to afford a television set hogged media headlines.
For its sixth season, the advertising campaign for ‘Kaun Banega Crorepati’ features the tagline ‘only knowledge will get you your right’. The promos touch on themes such as discrimination against women in rural India and Rajani says the channel has consciously tried to reach out to audiences beyond Mumbai and New Delhi.
After five seasons of weekday shows, ‘Kaun Banega Crorepati’ moves to the primetime slots on weekends.
The makers of Kaun Banega Crorepati have this time introduced a ‘The Kaun Banega Crorepati Web Game’ hosted Multi Screen Media Pvt. Ltd., according to the website www.kbcsony.com.
The game, which will be conducted from August 20 to January 10, 2013, involves answering 12 general knowledge questions. Four lifelines will be available for the online participants as well, to enable them to make the right decision, says the website. For every right answer, points will be awarded to the online participants, which will be accumulated every time the participant plays the game.
There are certain phases, from which a maximum of five winners will be given studio passes to Kaun Banega Crorepati, says the website. However, before playing the game, one has to register with them by providing a valid email address.
Before playing the game, do read the terms and conditions thoroughly by clicking here.
To play the ‘The Kaun Banega Crorepati Web Game’, click here.
Disclaimer: All information provided is as per that given in the website www.kbcsony.com.
(With inputs from Reuters)