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Plain Talk? Not anymore

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CIOL Bureau
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Heena Jhingan

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NEW DELHI, INDIA: The long nurtured niche in the hearts of poor in South Asia that was once occupied by a crooning radio has now been captured by mobile phone that helps them get talking and a lot more.

According to a recent survey by LIRNEasia, a Sri Lanka-based Asia-Pacific information and communication technology policy and regulation capacity-building organization, of a hundred bottom of the pyramid (BOP) households now have 50 TVs, 38 phones, 28 radios and one computer.

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